Tuesday, September 28, 2010
Commons - Ryan B
Siva is saying olgarchy can happen if we are not carfeul with the free information and knowledge we can obtain in a library. This information should alwasy remain free to the public and not controlled by the government or a corporation. Its an ongoing battle between controllers and liberators that we need to find common ground on. Libraries may not always be free to the public and if that happens then thats the end of free info the public. Not everyone has access to the internet at home or even a computer, and if libraries are not free than many will loose out on what the "free" world has to offer.
Commons-Spencer
The Commons - Jessica
Libraries want to freely circulate information rather than putting a price tag on information.
If they put a price on every reading material, they are only hurting society. This is where the contrast between libraries and a public commons comes in place. For example, if I need to pay even a couple dollars to get an article, I won’t get it because I don’t want it bad enough. That could be a very potential risk for online articles that ask for money. When it’s free more people will participate. It all comes back to what we’ve talked about, how the information we know and have learned is usually not originally ours, but borrowed and learned from someone else.
I like the term commons, and how they describe the purpose of it. When I think of commons, I always think of a place where everyone gathers together for one reason or another. It’s a great term to describe how libraries can be used in the future. The name demonstrates an open free place for discussion of any type. The library, a free source of information that belongs to the public, should not be privatized to make more money. What would life look like if most information on the internet was free for public use? We could be so much more knowledgeable and be bettering society in a million different ways. As they stated in the commons article, the most important gift we can give to society is the ability to educate our children, give the citizens information they need to make good choices, and continually restructure our culture by giving and taking traditions. The commons website was great to look at as I didn’t have trouble accessing any of the articles. I felt empowered to look at information and grow as a person with the accessibility to information.
Vaidhyanathan describes the internet library of information heading towards becoming an anarchy, where our government is in control of it all. This puts limitations on information giving and peer-to-peer sharing of information. He, like Bollier, is worried about the concealment of information on the internet. He is scared that the government will have so much control over the internet that they will be crushing the democracy that we have by controlling what we can look at, give out, and use to better ourselves. They can make money off of it, by putting a price tag on the resources we want to get. The internet should not be this way at all. If we really want to grow in the future, I agree with both of these authors that we need to have a common internet library, where information is free to give and take.
The Commons: KMot
"Anarchy in the library" is defined as information being able to have very easy access and the ablitiy to be relatively easy to find. Information is easiy accessed through the library systems so it is deemed to be a powerful utility. Vaidhhyanathan has high hopes that we use our resources wisely because it is such a smart tool that needs to be utilitized correctly.
Monday, September 27, 2010
The Commons: Britt
2. Siva Vaidhyanathan describes "anarchy in the library" by basically saying there is no control within the library system, yet that's what everyone wants: control. But, then again, there are people out there such as educators, artists and hackers who are trying to promote "liberating information". But, that in itself is a form of control as well because it's a way of changing things from the "norm". Vaidhyanathan essentially hopes there will some day be a balance between corporate control of the public libraries and consumers out in the world who simply want to share or obtain knowledge.
Commons-Brett C
Bollier puts internet in the category of commons along with libraries. Just as rules, laws and regulations are being enacted to make certain the use of internet and its resources are strictly regulated to the highest extent of the law, we are warned to be careful as these same ideas are sure to be though to be imposed on libraries. The way we enjoy our collection of information could be altered by big corporation lobbyist working to regulate the use of their products, services, and knowledge. Like the internet, libraries need to be utilized as primary sources of a wide-range of invaluable information for use by all as part of the commons.
2. "Anarchy in the Library," as portrayed by Vaidhyanathan refers to the empowerment achieved through access to information in the library. I agree that we need to take a critical look at the limits we are imposing on ourselves when placing limits or bans on content, use and availability of information. proposes that the common use of simple technological fixes to "combat a complex social or cultural phenomenon" can often end up causing additional problems or undermining the flow of information systems. The point of this work seems to be directed at really understanding the pros and cons of information availability and its social value for humanity as a whole. Limiting our resources limits our growth as a society and may have harmful impacts on future social, economic, scientific, and technological advances.
Andrew The Commons
Commons- Sydney
2. The quote from Vaidhyanathan that stood out to me was “Inconvenience was comforting. Potentially dangerous information and alarming expressions only circulated in obscure pockets of subculture or lay undisturbed in inaccessible repositories. The bad stuff was always around. It was just inconvenient to find, distribute, or deploy.” This really is saying a lot. Not only do people have all this extra information at their fingertips, they are using it for more bad than good (according to authorities). The government is taking advantage of this, even arresting and prosecuting people outside our country for hacking into and figuring out an American company, like Adobe. The government is taking away the citizens’ freedom of creativity that was always available to us in libraries, and now are throwing it back in our face by prosecuting those who use it for themselves. It’s like all the good things the internet gives us and allows us to be a part of, the country is trying to do damage control to keep it from being free and public, so someone can be making a buck on it.
The Commons- Caitlin
The internet allows users to look through information that is found within the libraries. I need to note that there are some resources and works that are only found in the library and in contrast there are some that are only found on the internet. There are keepers on sites of the web, which could be considered, in their own right, librarians. The function of the internet is very similar to libraries. Today we are able to store whole books and buy whole books on the web. We are able to look up archives and movies which are found in the library. We even have libraries on the internet, such as Rod Library. Both the library and the internet are available and accessible for everyone.
Vaidhyanathan describes “anarchy in the library” as information being too easy and accessible to find. He gets to the idea that the degree in which information is available has become so large, that even dangerous information is out there for everyone to see. I don’t agree with all of his thoughts, but I would not want my children stumbling upon murders and porn sites. He truly believes that anarchists are taking over the libraries and some of our “rights” are getting out of hand because of the amount of information being shared. He hopes to control the outflow of information and put it “back into its toothpaste tube”. He is frightened of too much control because of those who will fight back and create conditions that are even less controllable. He also hopes that people will come together and discuss the issue of how information is controlled today, maybe that will help with how information is being dispersed.
LIB-Derik
Siva is hoping to stabilize libraries by promoting the positive aspects. His description of anarchy is used by the information we are able to obtain for FREE and share for FREE. He wants us to work through the issues because otherwise the control is left to the government and they want every bit of revenue available. It's like Bettina said in class the other day about the power of the students, similar case here. If we as a society sit back and let things keep unraveling libraries will be gone, but if it's important enough we need to grasp the positives and reverse the pattern. David Bollier and Siva's remarks described libraries as a foundation making it hard to visualize a world without them.
The Commons AOrtman
What I think he’s getting at is what we are able to access for information, which what is too much freedom and what is too much information. Siva states that we are able to browse, use, reuse, alter, play with, distribute, share and discuss information at a click of a button. What is too much? What is too much freedom?
Siva hopes we are knowledgeable with what we access because we have so much that it could lead to something unforgivable.
Commons - Lauren
Vaidhyanathan uses the term “anarchy in the library” to express how information is become uncontrollable. There’s much of it and it’s getting harder to control who has the ability to see something and what exactly they have the ability to see. He talks about how some freedoms are now being looked at as “threatening” because of how powerful they are becoming. The distribution of information is huge. On the internet we can access almost any information that we want whenever we want. Especially when we have search engines, such as Google, that make it easy as typing in a keyword and discovering information you wouldn’t otherwise have easy access to.
In Erin’s post, I also loved the quote that she used from Vaidhyanathan. Some people are seeking ways to diminish the amount of access to information. He says their trying to “force information back into its toothpaste tube”. I think this is such a brilliant quote because as easy as it is to squeeze toothpaste out of the tube, it’s going to be just as hard as trying to put toothpaste back into it’s tube as it is trying to take information out of the public’s hands. There are people today fighting for the very opposite of this because they have a complete opposite view to the “danger” that Vaidhyanathan believes in growing so rapidly. There are people battling on both sides of the circulation and access to information fight. In my opinion, Vaidhyanathan’s hopes are pretty much a lost cause. The world today has taken a drastic turn toward technology and if the internet has anything to say, it’s that information of any kind is going to be shared 24/7 until the internet itself becomes completely obsolete.
Megan W. - Libraries
He then argues that "the linkages between Learning and Liberty have never been more fragile, or more important than today."
This link between learning and liberty illustrates the importance of libraries in a democratic society beautifully. Democracy is based on personal freedoms and liberties- while learning is based on access to knowledge (which libraries provide!). So, our liberty depends on our access to knowledge, and our access to knowledge depends upon the liberties granted to us. If our freedom to access knowledge decreases, so will our knowledge. If our access to knowledge decreases, so will our freedoms.
I really like the "knowledge as water" metaphor that he uses. He explains that libraries help information "flow" in a way that makes it a common resource, accessible by all.
Libraries provide us with that access to knowledge- and we are given the freedoms to access any knowledge that we'd like (that the libraries provide). Libraries ensure that we are able to acquire knowledge that we would like to acquire. This is essential in a democratic society.
The internet presents an entirely different kind of access to knowledge, but an access to knowledge nonetheless. Libraries and the internet share the function of providing access to knowledge. Many people seem to think that the internet can "replace" libraries. However, the internet is subject to so many copyright threats. People are fighting to control and filter the information that is on the internet. So, if they win, and we also don't have any libraries- then how will access information? Where will the cultural commons be "held" and distributed to us? Libraries ensure that the cultural commons is preserved and taken care of. The internet is rapidly changing- which can be a good thing, but with so many people fighting for control of it- who will ensure that our cultural commons are is taken care of? This is where libraries come in. It isn't as if the internet and libraries have to be conflicting sources of information. They can give and take from each other as needed. Bollier mentions several online libraries and digital archives. If libraries embrace the advantages of the internet, they will likely be able to thrive in these uncertain times.
Vaidhyanathan's idea of "anarchy in the library" is referring to the governing of knowledge BY the PEOPLE. For some reason, we seem afraid of anarchy with regards to knowledge (the internet for example). I think he is kind of pointing out that maybe anarchy should rule- in the libraries- in our knowledge. It shouldn't be "owned" or "regulated" by a central power. He argues that the tension between anarchy and oligarchy has always been present, and always will be. His hope is that people will actually TALK about it and come to some happy medium. He recognizes the limits and dangers of anarchy as a form of government- but argues that oligarchy is not the solution. People tend to "buy into" one of these extremes. Many are afraid of one or both extremes. Why can't there be a middle ground? He wants us to find that middle ground, especially with regards to knowledge. If we aren't ok with anarchy in knowledge, we don't need to go to the other extreme, we can find a middle ground.
The Commons
2. Vaidhyanthan's anarchy in the library refers to rejection of censorship. His reading directly relates to Bollier's, as both discuss information flow. Multiple people have commented in their blogs about Vaidhyanthan's toothpaste analogy; Caitlin, Lauren, and Erin all made note of this in their posts. I can see why this caught their attention as I've found myself giving this example some thought. One of Vaidhyanthan's hopes is that we can control information to a certain extent, and somehow place some of it back in the toothpaste tube. Personally, I would agree with Caitlin on this topic. I love Americans' first amendment right, and I would be opposed to anyone trying to suppress information flow.
-Ryan Stefani
The Commons - Heather
Vaidhyanthan uses the phrase “anarchy in the library” to describe the influence libraries have as a place where ideas are freely shared, and “radical democracy” is allowed to reign through the dissemination of free information. He describes this anarchy as a fight against oligarchy’s desire to control people through strict govern of how, when, and for what purposes information can be accessed. Thus, the battle against oligarchy is occurring in our libraries. Libraries that are now being considered “dens for terrorists” rather than havens of knowledge.
Vaidhyanthan has many hopes. For the book; to encourage serious thought into what freedoms are truly dangerous. To both identify and criticize societies moral panic that is causing many to argue that freedom is getting out of hand. This cry against freedom is due to informations easy accessibility. Now that porn and the newest marketing trend are equally accessible, people are running scared. However, Siva argues that despite the changing world we live in we should refrain from trying to filter information and restrict communication flows. The consequences of this restriction against our democratic state can be dire. For society, Vaidhyanthan hopes; That an energized web of people will come together to openly debate how information is controlled. That fresh vocabulary will be created to discuss the ideas of anarchy vs. oligopoly and the place of “the commons” will be evaluated. Mostly, Vaidhyanthan hopes that through this discussion a new protocol will be implement that will improve democracy, instead of tearing it apart.
Commons - Erin
2. When Vaidhyanathan refers to “anarchy in the library” he is referring to the state of disorder and panic that seems to be increasing within our information system because of the lack of control. He fears that harsher control of this increasingly massive realm of information is inevitable, and when such limitations are implemented, the way we “browse, use, reuse, alter, play with, distribute, share, and discuss information” will be threatened. Using these methods are vital for our society’s continued awareness and education. He says that “these are valuable behaviors that help creators and citizens shape their worlds.”
Sunday, September 26, 2010
Commons- Kacie
1) Public libraries are very important for democracy because it allows the freedom for all to read and learn as we please. Without this free knowledge, the people of our country would be sorely uneducated and possibly illiterate. As a child, I adored going to the library to check out books. Reading was and is one of my favorite pastimes. As a college student, I don’t have enough money to constantly buy books from a store or information from a website. Without these free educational sources, we would lack the intelligence to run an efficient government and country. Bollier states that the “linkages between Learning and Liberty have never been more fragile, or more important, than today”. It is crucial that we fight for our right to keep these resources free for the good of all. If we don’t stand up for ourselves, no one will.
The function of public libraries relate to the internet because we use this medium to utilize their resources. We now have online libraries where books can be read for free. Many university libraries also provide free databases for scholarly journals. Bollier explains that this has created a “digital common” in which we can use these resources. Surprisingly, these types of information commons “are able to produce and distribute information and creative works more efficiently than Centralized Media”.
2) I think what Vaidhyanathan is trying to explain through describing anarchy in the library is that there is a continuing threat that the freedom of accessing information is becoming larger. Whether the freedom is that information is available at no cost or one must pay to retrieve the knowledge; the phenomenon is becoming less and less controllable. Vaidhyanathan describes this situation as he compares it to an arms race, the “locust man”, patented genes, and others. Each of these instances happened because of some law prohibiting or reducing the accessibility to something that was once rightfully owned by the people. This could be free speech, personal ethics, or genetic testing. Simply put, Vaidhyanathan states that the “cultural and technological trends are increasing freedom in ways many people find threatening”. This may be why people feel a need to regulate information by putting a price on the content. Can’t we decide for ourselves what we should or should not read? Apparently not.
Because of this debate, Vaidhyanathan hopes “to prompt more careful thinking about how much and which freedoms are excessive or dangerous” and “to identify and criticize ‘moral panics’ engendered by the common perception that freedoms are getting out of hand, that the anarchists are taking over the libraries” (p.xii).
Friday, September 24, 2010
The Commons - Kate
2. Vaidhyanathan says that, "Anarchy is radical democracy" (xvii). He also says that, whether we are a fan of it or not, we need to understand it because "anarchy matters" (xvi). He is describing anarchy in the library because we have entered this digital age where information is just too easy to find. You name it, the Internet can probably provide it. Vaidhyanathan had a great section in the introduction where he talked about the fact that, while this obscure and sometimes dangerous information has always been there, now the masses can find that information with relative ease. He called this the "collapse of inconvenience." I love that phrase. I don't know that you could find a better phrase to express what has happened. While our society should want this generous sharing of information that is going on, he acknowledges that people are seeing the potential ramifications and are panicking and cracking down. He argues that, if laws and rules are going to be put in place, our society should do so only after much sober deliberation and only after weighing all of the pros and cons. Bollier and Vaidhyanathan are both proponents of allowing this mass of information that we learned and sharing it with the populace for the greater good of humanity - not for the love of capitalism.
Thursday, September 23, 2010
2.Google does a great job of adding on to their company. They used to only be a search engine, now they have their hands in so much more, including youtube. They are not willing at just stopping with what they have, google continues to grow and take on new ideas. Google is apocratic by excelling, then conforming to find the "ladder of success". Google continues to shape itself and it's staff to become the best it can be.
3. From the article it seems like Yahoo wants to be a competitor of Google but personally I don't think they have what it takes. I work at Victoria's Secret and after you make a purchase we have to ask for your email to send you coupons. Just this week I had someone with a Yahoo email address and I almost forgot Yahoo had email, we never have customers with yahoo addresses.
Google-KelsMot
2 -- I know absolutely nothing about google's marketing strategies but I, too, have seen segments on highly watched television shows and news broadcasts working on getting googles name out into the public so that everyone will use this search engine. I have never noticed advertisements being a part of google's site so I figure that name dropping is their biggest advertisement.
3 -- Yahoo was always the search engine that I used, as well as most of the people I was in contact with. Since I had the internet I always had a yahoo account and a hotmail account. They were the two most commonly used engines as far as I am concerned. To this day, I never use yahoo and I feel as though it is very outdated and in serious need of a new webmaster to update the site. Something needs to be done for yahoo to be even close to being used as much as google is these days.
Wednesday, September 22, 2010
Google- Ryan Danger Stefani
Google is aptocratic in the sense that it, as the reading indicated, clearly sees each rung of the ladder it needs to climb on its way to the top. The makers of Google have a good grasp on where the world is heading, and know how to adapt their business model and advertising to fit the world's changing needs. For instance, Google made itself more desirable and extended its reach by acquiring YouTube. YouTube is an excellent way for Google to spread its roots even further and reach more people with their advertisements, thereby making more money and making more people depend on them.
Google vs Yahoo!! I'm glad this came up as a topic for discussion on the blog because it's something I've been pondering for a while. I don't really know what happened to Yahoo, but I distinctly remember my reason for preferring Google: the home page. Yahoo's home page was riddled with advertisements, making it obnoxiously crowded and irritating to conduct a search. Google's home screen is spotless, with the nice, organized Google letters all perfectly aligned, with hardly anything else but the search bar. Now, I have no clue as to whether this had enough of an impact on other people like it did on me to get us to the point where we are today, which is with Google dominating former competitors like Yahoo, but that's my input.
Google-Brett C
I really don't know a lot about Google's advertising strategies, however through my own website and use of Google analytics I am sure they are constantly collecting user data to direct targeted information at users that would find certain information useful. I know that google owns Youtube among many other companies. Google is aptocratic by the way they form their business structure and strategies. Aptocrats excel in "regimented procedures," seen through "quantifiable achievement." I see google as a company that values quantifiable results and company configuration as it looks to expand its reach into more and more diverse technological markets.
What did happen to Yahoo!? It's hard for me to try and find just what Yahoo lacked in the search engine department to make google surpass it in use and popularity. I'm guessing that's the million-dollar question yahoo is searching for as well. It seems like, for me google was able to adapt into several on-line markets that are uniquely user friendly and user-integrated to fit into my needs and life. I can see and agree with what Ryan was saying how yahoo has a very different look and feel on its homepage than google does. Yahoo seems to be focusing on catering to different needs and interests of people. Yahoo's success will be in its ability to evolve, integrate new markets, and create cutting edge uses for its consumers.
Google- Andrew
I remember watching a segment on the today show about the best places to work and the number one place in America to work was for GOOGLE! They have tons of employees! They are smart with advertising and dont let people know they are using advertised too. They could be like facebook and have tons of ads on the side of there page but they do not! They probably get a share from companies wanting there site to be the first one that comes up when someone searches it on google. Google is Aptocratic cause they do hire the best people, they hire the best of the best.
I used to use Yahoo a ton before google started making its name. It is a solid place to search now but doesnt get as many hits as google. I feel like they were not able to keep up with google. They can not figure out there own simple way to provide searches, they have way to crowded of pages at the front of there page and its hard to figure out sometime what you are looking for where with google you just have to type it in then all the searches come up. I feel yahoo is combining ideas from many other search engine sites to make the ultimate site but its just way to messy on front and needs to trim down a bit in my opinion.
Google- Sydney
Google doesn’t have a lot of advertisements on their website, and I don’t really see ads for Google on other sites or anywhere else. I think the reason for this is because it’s so widespread and universal, people already use it all the time! They don’t need to advertise to keep users, because they’re keeping up with what the people want changed and up-to-date, and it’s not like there are many people who have never heard of Google, since they’re so popular, so if someone wants to try it, they do. Google has lots of features; Gmail, Google Earth, Google Maps, Image search, Google Scholar, Google News, as well as many, many more, therefore so many people use it because it has so many different applications and uses.
To me, Yahoo was the first search engine everybody knew about, when the internet was fresh and new. After Google began, it just got better and better and eventually outgrew what Yahoo could do. Google is much better at taking suggestions and keeping on the cutting edge of technology (like their very new Google Instant search) whereas Yahoo seems to be as it always was. If it does make changes, they seem to be behind Google, just following in their footsteps. I don’t know if they can ever catch back up!
Google!-Keisha
2) I don't really know a whole lot about Google's advertising strategies. I know that Google makes a ton of it's money from advertising. I know that Google owns YouTube. It also owns a lot of other things but I'm not sure what they are. I guess I've never researched Google. I probably should though since it's kind of a big deal these days. Google is getting bigger because we continue to use it all the time. We are helping it grow and expand.
Google is aptocratic because they hire the "best of the best." They hire people who excel on standardized tests. They have very high expectations. It doesn't matter what social status you have, or what gender you are, or what ethnicity you are if you an "aptocrat" Google wants you.
3) I have no idea what happend to Yahoo. I feel like one day it was huge and then the next day it was living in Google's shadow, where it is now stuck. Yahoo! has all these plans to improve, but I dont' think it will ever be as big as Google. Google has pretty much taken over and I don't think it can be stopped. I never use Yahoo! for anything and I don't know many people who do. I think Yahoo! would have to make some major changes to even come close to being as big as Google.
Google - Ryan B
I dont know too much about Google marketing strategies. I do know the company has featered itself on a few televison programs boasting what a great it is to work for so obviously that gets the name out there. I think Google really desont have to advertise itself like newer search engines do like Bing. The name Google is more than a name, its a word we use in everyday life...that right there is advertisement enough. Google owns many search engines on the web which gives it power in the cyber world and recently we all know that they teamed up with Verizon to realease the Android powered by Google. Google will only continue to grow because, yes, they are Aptocratic. They continue to buy up other sites and companies and fund and test new technologies so they can climb the ladder of success and be the best. Becaus eof this Google will only become bigger and more Aptocratic.
Yahoo I beleive is trying to get away from complete competition with Google. Yes they are both seacrh engines and yes they both offer email among other services. However the clear difference is in their home pages. Google's is simple with just the trademark GOOGLE on it with the a space to type your search in. The Yahoo page is bust and full of news stories, the days weather, current happenings in your area, etc... Yahoo to this day however, cant be accessed without a pop-up of the latest tv series or newest movie coming out. Google stays away from that and I think that is what has steered people in the Google direction. That, and lest face it...its more fun to say "just Google it" than it is to say, "just Yahoo it."
Warm Googley Goodness
Google- Megan W.
Google - Lauren
I don’t know anything about Google’s advertising strategies. I know that 99% of Google’s revenue is from advertising. I assume that it advertises itself by just being Google. I also assume that it Google makes money by other companies buying space on Google websites to advertise their products. To me, that would add up pretty quickly considering how big Google is. The best place on the internet to advertise anything would be Google since it’s used the most out of any other website (or so it seems). According to mydigmedia.com Google owns TONS of things. Way more than I expected. This includes things I’ve never heard of. Postini, Feedbumer, Adscape, YouTube, Orion, Picassa, Pyra Labs, ZipDash, Android, and many more. Those include photo sharing sites, blogger sites, video sharing, and other ways to share media. Holy crap. Google is Aptocratic because it hires the best of the best of the best. Nothing relies on social status, gender, or ethnicity anymore. It is now only based on aptitude and answers to standardized tests. The Google world is held up to such standards that would only get it to the place it is now, or better. Google will never die, it shall only stay as it is, or get stronger and take over the world.
Surprisingly, Yahoo is still trekking along. Why? I don’t know. I think Google should just buy it out and become the biggest thing since sliced bread. Apparently Yahoo is coming out with newer, faster, better things. Applications that will run faster, a better Yahoo mail experience, new search experiences, yadda yadda yadda. I don’t believe it. In my personal experience, Yahoo has proven disappointing. I hope that it’s telling the truth, otherwise Google IS going to dominate completely. The one thing I think is going to sell the Yahoo “cool” factor is the app for iPad tablets it’s coming out with. Though even if it ads to the functions of Yahoo, it’s only available to iPad buyers which hasn’t prospered enough to become a huge way to reach consumers. In my opinion, Yahoo is just there sometimes. When we see it on something we’re looking at, we don’t really pay attention, and sometimes we don’t even realize it’s there. I hope Yahoo is good with subliminal messages because right now, they’re not doing a great job of selling the stuff we KNOW is theirs. Yahoo better step up its game because Google is stomping on its face.
Google - Jessica
I am not quite as invested in the Google “mania” as Dan is, but I do rely on Google quite a bit. It is the main search engine that I use for anything, from websites, to images, to translating a foreign language, to email, and very soon I will be using Google.dox for a class. I like it because it’s simple and gives me what I want. I don’t think I will ever become so invested in the company that a reflection of me is actually all in Google. I probably already have too much information out there on the web through different accounts and sign ups that ask for personal information. I think it’s a dangerous place to be when all of my privacy and information is in one place that is possible taking over the internet world.
I like that Google is very simple. It doesn’t have a lot of the advertising on its pages and when it does they are not dominating over the information I am trying to retrieve. They advertise themselves in attractive ways that aren’t too needy or pushy; they simply advertise what they’ve got. Google owns a lot out in the technology world. As the article stated before, Google just bought Youtube, one of the most popular websites today. The company is getting bigger by its aptocracy people who are using their knowledge in unique ways to really better a product. For example the mathematical equation so that the most precise link shows up to what the consumer wants. It is that it’s changing along with the world as well as changing the world by these people. I feel that Google is for the most part actually listening to what consumers want and using their company for that reason. That is how it’s getting bigger, they are listening to their consumers, changing it for their wants, and in return people will continue to use it. Both parties are getting high rewards in this production.
Yahoo is trying to catch up with Google, but I don’t know if they’ll ever get there. They sound as if their goal is to keep people tied in through Hollywood gossip. They want to be as accessible as Google is now on the different hand held devices. I think one big thing that contributes to Yahoo’s losing popularity is now that they are trying to catch up, nothing is as exciting and something that consumers must have now. Consumers will want newer, better, and faster apps, not ones that we can already get through Google.
AOrtman Google
Google’s advertising strategies are very simple it is targeted through their clients and their first experience with Google. That first experience is what keeps the people coming back for more.
Google is now bigger than ever it now owns 81 companies and it is even hard to keep up with all their purchases. One of their recent purchases was on September 13, 2010 Quiksee a video hosting service from Israel, but their latest purchase from America was on August 30, 2010 from Angstro a social networking site. Google is turning into a Global empire and they are going to keep getting bigger as they start purchasing more from different countries. Their Aptocratic is amazing they are always testing new things to become the ultimate successors.
Well, where did Yahoo go? I think they all just gave up with competing with Google. What I really believe went wrong with their company is the way they advertised to the people. Every time you would get on Yahoo you would run into so many pop-ups and people just got sick of their interruptions. I also believe if they don’t start fighting back they are not going to have a chance to get back on top.
Google- Caitlin
2. According to the Google Advertising Programs, Google allows buyers to select “Adwords” to their sites so that more people will stumble upon it. Google wants this because then every time someone stumbles upon your website and clicks on it, you have to pay. You honestly have to pay, every time someone clicks on your website when using a Google Advertising Program. According to mydigmedia.com Google owns 39 different aspects, including YouTube, Deja.com, Android software, and the list goes on. This company will just grow and grow because it will keep buying more and more. Google is able to make so much money by users just surfing around on the web and paying for websites. Many website owners need to rely on Google to get recognition at all and since Google is becoming more and more powerful, more and more people need to rely on them for online survival. Google is Aptocratic in the sense that it is so powerful and has so much money that it, in part, helps to run America. It is able to spend the money to be the front runner and it is able to provide for so many.
3. Honestly I have never been an avid user of Yahoo! and never will be. I don’t even see their “Yahhhhooooooo” commercials on TV any more and it’s kind of sad. The literally could not keep up with the completion that Google has brought to the table. Google seems so much more technologically advanced and has more to offer the youth and business groups in today’s society. I know there are some who still use Yahoo!, but it is nothing compared to the numbers I see and hear about in Google.
GOOGLE-Derik
I don't know much about Google's advertising except the fact it obviously works. In the article it states their advertising is 99% of their revenue and they are worth $160 billion so yikes. Overall they've been successful with every market they've jumped into. Not only are they involved with e-mail, social networking, and obviously searches, but they've maneuvered their way into our phones. Where will the madness end? If it gets any bigger it will knock yahoo out of any contention and all other similar networks. Google is aptocratic in the way they present all their material because they've managed to spend the money finding the best and brightest resources while providing the best service while maintaining classy and fully functional.
I wish I knew what happened to yahoo. I still use the site more than google, but it never seems to change visually. I remember every special occasion Google has a little image above the search engine just highlighting the event. Something simple like that is all that needs to be done, I think Yahoo needs to clean house and get some new people with fresh ideas in their advertising agency. When reading about all the work and math put behind Google it's no wonder they have a say in everything. I wasn't aware until yesterday when the Google and You Tube ads were connected during a mash up that Google actually owned You Tube. It's hard to imagine how much more is out there still to be obtained.
Google - Kate
2. According to Wikipedia, Google earns 99% of their revenue through advertising. This is huge. One problem with this is that they haven't been able to combat "click fraud," which is described as either a human or a program clicking on the advertising without actually being interested in it. Still, they're obviously doing something right due to their success. Google is really an innovative company. They are aptocratic in the fact that they recognize talent and potential and snatch it up to make it part of their family, putting that talent under their wing. Just two examples of companies they bought and took over are (as they are now named) Google Earth and Google Voice.
This aptocracy discussion reminded me of a conversation I had with a friend who is currently in dental school and doing exceptionally well. He was remarking about a conversation he had with his sister. He said that she was complaining about her career in social work and how little money she made. He told her to get off her butt and go back to dental school if she wanted to have money - he nonchalantly told me that she is just lazy, and anyone who is poor is just lazy. Oh, I was steaming out of my ears. Not everyone in the world can be a dentist, or a doctor, or a lawyer. It doesn't mean that those individuals aren't smart and don't have exceptional talents of their own, but he didn't recognize the fact that individuals are unique and have their own perspectives and gifts. For being so smart, he's pretty dense. I'm not sure that he's Google material.
I wanted to share something with you from my website's dashboard. With my photography website that I get through VistaPrint, it breaks down for me where all of my traffic comes from - in other words, how people found my website. I add a lot of pictures on Facebook with the link to my website posted as the caption on the Facebook. That's my advertising. Truthfully, that strategy hasn't gotten me a lot of my business. It's free advertising. The 2nd place referral site is Google - go figure. Google is ahead by a LOT compared to all other search engines.
3. This is what I have to say about Yahoo!: They just haven't been able to keep up. Google is young and hip and cool. My 39 year old sister and her 49 year old husband use Yahoo for everything. They use it because they're afraid of change and neither of them even know how to attach a file to an email. That's the image that comes to mind for me when someone wants to talk about Google v. Yahoo.
Google - Erin
1. I am very similar to Dan Firger. I use so many Google applications on a day-to-day basis that it’s kind of scary. Sometimes I hate to think how electronically reliable I am. I use Google for a home page, a search engine, Google Scholar for research, Google Sites for a class portfolio, Google Groups for a class discussion board, etc. One thing that I have not tinkered with very much that I think would be pretty useful for me is the Google calendar. Since I use the website so much anyway, I may as well plan my days there, too!
Mashup - Erin
Here is my mashup: http://www.youtube.com/watch?v=rebH8NRuEA8
For my mashup I used clips from MTV’s Jersey Shore and an STD PSA from 1944. I chose this idea for my mashup because I think this show is a prime example of how American media is becoming more tolerant of sexuality, not necessarily in a good way. The show’s popularity is an obvious indication that the public condones this kind of behavior and practically glorifies it. That being said, I thought I would create a mashup that shows a different, but funny side to this increasing promiscuity. By incorporating the STD clips, I think I got my point across that, while all the sexual escapades may make for some good TV, they may also have their “behind-the-scenes” consequences.
I liked Megan’s mashup about body image. Young children, and girls in particular, are already growing up too fast by being exposed to the media’s expectations about what is considered beautiful. By having their parents (or other influences) dress them up and make them over in these ways, they are only going to feel increasing pressure to look that way all the time. They need to be taught that it’s okay to be exactly how they are and still be beautiful.
Tuesday, September 21, 2010
Google - Heather
Previously, I knew about Googles “pay per click” advertising, but that was about all I knew. I went here (http://www.vertygoteam.com/google_marketing_strategy.php) to find more information on Google’s business plan (of course I found the site using their search engine.). Currently I’m aware of Google owning YouTube and Picasa. Here’s a fun video that is slightly ridiculous, but entertaining and I found even has some true information!
As Siva Vaidhyanathan states, Google is aptocratic in nature because it is run by people who were hired based on their completion of quantifiable, standardized exams. Naturally, since those hired excel in these areas it is what they know and like; so then the search engine is run in such a way as to elicit “fairness” by rewarding websites who play by their rules, and punishing those who don’t.
Google- Kacie
I have not really thought about Google’s advertising strategy or what they own. In my world, they seem pretty distant yet available. Very rarely do I watch television so I haven’t seen any commercials if they even have any. I guess I don’t really know what they own either. After a very small amount of searching (on Google), I found a website that lists what Google owns. This can be found at http://searchwarp.com/swa300671.htm. I know very few of these sites other than YouTube. Google is “aptocratic” because of its ability to find sources for the answers to our questions. Based on our keywords, Google supplies different sites. For the most part, these sites are ranked from “best fit” to “worst fit”. This technology can only be produced by those people who are able to encode this into the programming system.
I think Yahoo! is still pretty common for a lot of people. I think this is mostly for people who began with Yahoo! and don’t have to switch their provider every time something new and shiny comes out. I had/have Yahoo! accounts since grade school. I don’t really care to switch to the new thing if what I currently have works fine for me.
Mashup
The purpose of my mashup is regarding violence against women. I defend my mashup by what it is explaining to the world how violence towards women is unacceptable. It depends on how you look at it, to myself I find it more empowering, but to others it might not mean a thing.
Reid on Google's World Domination
I let google in on a significant portion of my life. I have several gmail accounts, I make use of google docs for both class assignments as well as projects with my friends. I even use google calender to sort out long range planning (I often forget to check it, but it still has all of my classes and major trips on it). Gchat, and Google Wave are part of my media sharing experience, even blogger is synced up so that once I sign into gmail I don't have to sign in here. Google knows more about my daily schedule, contact with friends, and projects than even my roommates do most of the time.
2. What do you know about Google's advertising strategies? What does Google own; how is the company going to get bigger, and HOW is Google "Aptocratic" ?
Advertising strategies, I know that they have text recognition software that scans every email and search option I use, then puts up what are considered 'related' ads on the side of the page. The only reason this doesn't bug most folks is that google has mastered the art of the subtle ad. They are just simple plain text, no flashers, no animations, just there. And while one for one you might get paid more for a colored pop up than a black and white text box, in the quantities that google uses they more than make up the difference.
As far as what they own, I'm really not sure. I know they own youtube, and have been struggling for years to make it profitable, see the recent appearance of targeted adds and on-video pop ups that even showed up on some of the class mash ups. Past that I don't know of any companies aside from those under the actual Google label they own.
3. Yahoo! used to be one of Google's BIGGEST competitors...what happened to Yahoo!??
Yahoo committed the biggest sin any tech company can. They stagnated. Back in the early and even mid 2000's Yahoo was the internet Giant. They had all the search tech, social media, even catchy TV commercials. They were also rated as one of the best companies to work at. But then they got complacent at the top. They dropped more money into advertising than research, and Google snuck up and stole the crown.
Sydney's Mashup
I justify my video as fair use because the song is clearly meaning the opposite of the pictures and clips I put along with it, and I am transforming it to mean something completely opposite as Emmerson Drive was trying to, so it is my own creation.
I really liked Keisha's Jersey Shore mashup, like I commented on hers. I also like the Will Ferrell/ Condaleeza Rice one, but I'm not sure I get it as a mashup. To me it looks like its the same song that goes with it already? But I could be wrong! Also, the "Low" video was cool too, I think it meshed together really well. OH and the Dove commercial one was one of my favorites! :)
here is my video! http://www.youtube.com/watch?v=oUT5zl6549s
Monday, September 20, 2010
Mashup - Ryan B
I justify my mashup because both videos were altered enough and used in a way to create a completely different video with a completely different meaning. The clips from the news broadcast…which is pubic material anyway, were cut with the "David after Dentist" video to put a comedic twist on the broadcast. The dentist video was just a father filming his son after getting knocked out at the dentist. He wasn’t being over-medicated in regards to anti-depressants and anti-psychotics, but his reactions to the drug mixed with the news story brought an entirely new take on the video.
http://www.youtube.com/watch?v=QOb8Qs4CCEo
German Mash-Up
http://www.youtube.com/watch?v=I-nuh3FUAGU
I have never done anything editing wise so the purpose of this mashup was just to have fun in doing this so I choose my favorite band and picked some of there best videos and mashed it up with some other random music. I am definately making this video useful for people to watch just to hear some of the best work this band has done. I dont feel like I am totally transforming the content in a completley different way just want people to understand about the great music this band has created while mashing it with some different music. I do not think my video could hold up in court because I am using video from so many different videos, i would get into big trouble. I really enjoy Kieshas project, it is very unique how she used Jersey shore, and talked about world peace in it as well it is very good. I would not change anything about it. I really enjoy Megans video, it makes a strong point about plastic surgery and how women are so uptight about there appearance. I would maybe show some more celebrities and how they have changed to make an even stronger statement but this is really good!
Britt's Mash Up 2010
Honestly, what inspired me to create this sort of a mash up video was seeing how the children (yes, children) danced when I volunteered in the Dominican Republic. The little girls and boys were very much dancing like the girls in the Ludacris video, when in reality, they shouldn't. But, that's just my perspective coming from a very different culture. The "Limbo Rock" song is a very popular American song that encourages children to "get low". I felt Ludacris's "Get Low" music video and "Limbo Rock" were in perfect contrast with one another in order for me to get my point across.
I justify my Mash Up video in regards to Fair use in that I'm not utilizing these videos as they were meant to be utilized. Yes, I am indeed using these videos to make my own creation, but the context is completely different and my video is used for educational purposes, nothing more.
I thought Keisha's video was very well done. It was definitely a Mash Up video in that she was contrasted war and peace. I love the voice in the beginning because it really catches my attention about what the video will be about. I really enjoyed Jessica's as well. Although, I did feel, at times, that there wasn't much "mashing up" going on between the content in the video. So, that could maybe be something to enhance next time. I absolutely LOVED Megan W's video. I thought it had the perfect image for her idea and the background vocals were perfectly contrasted! Great job!
I think that as long as someone has a DIFFERENT point or perspective to be made on a particular video, than it could be held up in court for Fair Use.