I guess I'm partially like Dan. Like many of the students on this blog I use Google for searching, researching, photo search, email and just general information. However I havnt gone to the exstent Dan has and have Google text me everytime I have something important coming up. I'd like to think I can still remember dates and times without the help of a server 2000 miles away...although the idea is pretty cool. I was at one point really big into Yahoo seacrh and email but in the last year or two I have found myself really becoming attached to Google. It is now my primary search engine and who knows, maybe one day I will let Google text me important information I need to remember.
I dont know too much about Google marketing strategies. I do know the company has featered itself on a few televison programs boasting what a great it is to work for so obviously that gets the name out there. I think Google really desont have to advertise itself like newer search engines do like Bing. The name Google is more than a name, its a word we use in everyday life...that right there is advertisement enough. Google owns many search engines on the web which gives it power in the cyber world and recently we all know that they teamed up with Verizon to realease the Android powered by Google. Google will only continue to grow because, yes, they are Aptocratic. They continue to buy up other sites and companies and fund and test new technologies so they can climb the ladder of success and be the best. Becaus eof this Google will only become bigger and more Aptocratic.
Yahoo I beleive is trying to get away from complete competition with Google. Yes they are both seacrh engines and yes they both offer email among other services. However the clear difference is in their home pages. Google's is simple with just the trademark GOOGLE on it with the a space to type your search in. The Yahoo page is bust and full of news stories, the days weather, current happenings in your area, etc... Yahoo to this day however, cant be accessed without a pop-up of the latest tv series or newest movie coming out. Google stays away from that and I think that is what has steered people in the Google direction. That, and lest face it...its more fun to say "just Google it" than it is to say, "just Yahoo it."
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