Google-Brett C

I find myself relating to Dan Firger in the multitude of ways I find myself utilizing google products each day. I found myself using google calendar on my phone everyday just as Mr. Firger did. This year I have not utilized this service as i did last year, however I have began using other services. These services include Gmail, Google Sites which I have used to create my own personal website in conjunction with google analytics to monitor sight activity on my web page. I often use google chrome as my browser because I like its user friendly and customizable search options as well as its fast links to websites. Unlike Firger, I do not see myself as worried of the impact google has on my life and of the dominance of the services included in my everyday life.

I really don't know a lot about Google's advertising strategies, however through my own website and use of Google analytics I am sure they are constantly collecting user data to direct targeted information at users that would find certain information useful. I know that google owns Youtube among many other companies. Google is aptocratic by the way they form their business structure and strategies. Aptocrats excel in "regimented procedures," seen through "quantifiable achievement." I see google as a company that values quantifiable results and company configuration as it looks to expand its reach into more and more diverse technological markets.

What did happen to Yahoo!? It's hard for me to try and find just what Yahoo lacked in the search engine department to make google surpass it in use and popularity. I'm guessing that's the million-dollar question yahoo is searching for as well. It seems like, for me google was able to adapt into several on-line markets that are uniquely user friendly and user-integrated to fit into my needs and life. I can see and agree with what Ryan was saying how yahoo has a very different look and feel on its homepage than google does. Yahoo seems to be focusing on catering to different needs and interests of people. Yahoo's success will be in its ability to evolve, integrate new markets, and create cutting edge uses for its consumers.