1) I think most people are a little like Dan Firger. I know I am. I use Google all the time. When I say all the time I mean I use it pretty much everyday. Google search is the main thing I use. I do have a gmail account but I haven't had it for very long. I know that Google offers a lot of other things like Google docs but I haven't had a reason to mess with any of that stuff yet. I think Google is awesome. In the article we read it said, "Google has in the minds of many users "become one with the internet." I think that is so true. When I think of the internet Google is the first thing that comes to mind (facebook is second). It's kind of crazy how it has totally taken over.
2) I don't really know a whole lot about Google's advertising strategies. I know that Google makes a ton of it's money from advertising. I know that Google owns YouTube. It also owns a lot of other things but I'm not sure what they are. I guess I've never researched Google. I probably should though since it's kind of a big deal these days. Google is getting bigger because we continue to use it all the time. We are helping it grow and expand.
Google is aptocratic because they hire the "best of the best." They hire people who excel on standardized tests. They have very high expectations. It doesn't matter what social status you have, or what gender you are, or what ethnicity you are if you an "aptocrat" Google wants you.
3) I have no idea what happend to Yahoo. I feel like one day it was huge and then the next day it was living in Google's shadow, where it is now stuck. Yahoo! has all these plans to improve, but I dont' think it will ever be as big as Google. Google has pretty much taken over and I don't think it can be stopped. I never use Yahoo! for anything and I don't know many people who do. I think Yahoo! would have to make some major changes to even come close to being as big as Google.
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