1. I am very similar to Dan Firger. I use so many Google applications on a day-to-day basis that it’s kind of scary. Sometimes I hate to think how electronically reliable I am. I use Google for a home page, a search engine, Google Scholar for research, Google Sites for a class portfolio, Google Groups for a class discussion board, etc. One thing that I have not tinkered with very much that I think would be pretty useful for me is the Google calendar. Since I use the website so much anyway, I may as well plan my days there, too!
2. Google’s search engine is so large that it has taken over all of the littler search engines. Newer sites are even tailoring some of their content or layouts to Google’s preferences, just to ensure that they will be found on the dominant site. As Google continues to establish themselves as a powerful internet conglomerate, they will also continue to have a strong voice on structuring and rules related to the internet, simply because they can. Smaller websites are having to rely on them for survival. I don’t know much about Google’s specific advertising strategies, except that they are formidable. By creating such a large search engine initially, the site’s popularity grew purely because people had easier access to what they were looking for. A few of the larger websites that Google owns include Blogger, Mozilla, and YouTube. I think Google is considered “aptocratic” because it seems like they have all of their bases covered. Anything that is trendy or up-and-coming, they find a way to become a part of.
3. Yahoo! was a dominant search engine until Google overpowered them. Google’s domain simply became too large for Yahoo! to compete any longer. I also found out that Yahoo! has made some costly mistakes with some of their pages that have caused users to find other resources (commonly turning to Google). HERE is a an article I found that details some of Yahoo!’s missteps.
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